Outdoors magazines, sports coaches, your mother – they all teach you that at this time of year, when the cold snap bites, layers of clothing are far more effective against the cold than one monstrous overcoat. Nobody pretends the cold’s not going to find its way into a fold or two, but after that, other folds stop it.
Seems like common sense, doesn’t it? Yet when it comes to anti-malware and the like, too many vendors (and partners!) still favour the overcoat – one big protective mantle that, once compromised, is a single point of chilly failure.
So for you, and your customers, the question is this: where can you get access to the kind of layered anti-malware solutions that don’t let you down like an overcoat, and how can you be sure they’ll deliver on the promise?
What are these anti-malware layers – and what benefit do they deliver?
Layered security’s central philosophy is that no one solution can cover every base. (Wikipedia describes this neatly here). You need layers of solutions, as well as layers of protection within those solutions.
Take one of the most vicious breeds of malware, for example – zero-day exploits, like the ones that placed millions of Android Chrome users at risk. These target vulnerabilities in newly-released browser and application software, often using these undefended pathways to deliver ransomware payloads.
To fight these threats effectively, each vulnerable program – it could be an Office app, a PDF reader, a media player, or anything else – needs its own dedicated protection.
But this kind of exploitation protection isn’t necessarily focused on threat profiles like viruses, Trojans, worms, rootkits, adware and spyware, so an additional anti-malware layer is needed.
And, critically, malware detection is not the same as malware removal – which, again, is a layer in itself.
Put all these items of “protective clothing” together, of course, and you have a multi-layered solution, something like this one, that covers all the critical malware and exploit vulnerabilities.
That chill wind might find its way in here and there, but it’s not going to hit skin.
Anti-malware’s layers within layers
Drilling down into these solutions, we find that there, too, layers are the key to trapping the threat, wherever it comes from and whatever form it takes.
So for example, an anti-malware solution might have four distinct layers:
- Application hardening, to make outdated or unpatched applications less susceptible to attack
- Operating System security, to stop exploit shellcode executing
- Malicious memory protection, to prevent the execution of payloads
- Application behaviour protection, for specific applications like Word, PowerPoint and others
In short, there’s a trigger to raise a red flag on all the hot buttons that malicious code typically tries to press!
“Is layered anti-malware really that effective? Not convinced…”
At this point, if I were your mother I’d be telling you to come inside and get some hot soup. As it is, I’m going to tell you to come in from the cold and smell the coffee.
The effectiveness of layered anti-malware is documented fact, not hearsay. Here are some recent threat-busting stats from the layered anti-malware landscape:
- It was a layered malware removal technology that recently earnt the only perfect score in tests by the internationally respected laboratory AV-TEST.
- It was a layered malware tool that removed over five billion separate varieties of malware in 2014 alone.
- It was a layered malware removal technology that, according to OPSWAT, who release periodic studies on security vendors’ market share, is the most popular security product installed by users.
- Layered anti-malware technology is hot property, ranking 186th in Deloitte’s 2015 Technology Fast 500 nominations.
So what’s stopping you from (if you’re a partner) offering these solutions profitably to your customers, and (if you’re an end-user organisation) deciding to take the partners up on their offer?
Layered anti-malware as revenue multiplier!
The short answer is “nothing.”
Firstly, distribution businesses like mine (and others) already make these solutions available to partners, and not just in conventional subscription-based agreements.
The MSP model, for example, gives partners a powerful differentiator in their portfolio. This is primarily because it enables partners and their customers to pay only for what they use, but it also makes aggregated billing possible, reducing customer acquisition costs and so supporting the growth of the partners’ business.
Secondly – and this is where layers take on a dimension that’s probably a lot more interesting to you than it is to your mother – layered anti-malware not only gives partners the opportunity to combine (and charge for) multiple solutions, as we’ve already seen, it can also work with the customer’s existing security solutions and need not automatically displace them.
In short, every layer’s a revenue stream in itself, but any other security solutions you have already sold to your customers can stay in place too – so the revenue opportunity is multiplied!
So, that’s a whole load of stuff I bet you (and your mother) didn’t know about the similarity between what you wear and what you sell.
Either way, it’s going to make you look good.