The cloud is shaking up the IT services market.
Attracted by low costs, on-demand capacity and off-premise simplicity, businesses - your customers - are switching to cloud apps for everything from office and collaboration software (Office 365, SharePoint) to storage (Dropbox, Box) to sales and marketing (Salesforce) and much else besides.
In fact, by 2018 the typical IT department will have 60% of its apps and platforms residing in off-premise cloud systems, according to cloud research from IDG cited here, and this figure is even higher in smaller businesses with little or no in-house IT expertise.
So, with the move to cloud raining on your traditional IT services parade, is there a silver lining anywhere, and if so how do you cash in on it?
Break out the umbrellas and read on…
Earn revenue securing what cloud apps can’t
Call it a silver lining or call it an open secret, many cloud apps that are in enthusiastic business use across the world are in fact riddled with security issues.
In Office 365, for example, the security built into the application only protects against known malware – which is only about 10% of threats, according to this cloud app security information from Trend Micro.
Plus, 79% of ransomware attacks and over 90% of targeted attacks start with email – which, of course, is a big part of how your customers use cloud-delivered services like Office 365.
Put these two together and you have a recipe for (from your customers’ point of view) a GDPR catastrophe, but (from yours) a cloud that rains security revenues! This enables you to replace other IT services you became unable to deliver when your customers took their tech cloudward.
And the prospects for this market? Well, put it this way, cloud apps aren’t going away, and neither are the threats ranged against them. In fact, both are growing rapidly.
The global cloud apps market is expected to have grown from around £21.8 billion from 2014 to around £47.6 billion by 2019, according to a summary of cloud app market analysis from MarketsandMarkets.com.
Meanwhile, security vendor Malwarebytes reports in this white paper that the UK was the second-most targeted country in Europe for all types of malware in 2017!
So, time is of the essence. Go with a cloud app security solution that is rapid to deploy, requires no software or device changes or email rerouting management, is easy to manage through a centralised console, and comes in flexible licensing models enabling you to sell monthly or annually based on your requirements.
You could be putting a sunny face on your cloud app revenues sooner than you think!
Cloud data backup: stop mythmaking, start moneymaking!
But another critical cloud area you could be winning business in is cloud-to-cloud backup.
(“Huh?” I hear you say. “Isn’t data in cloud apps already backed up to, erm, the cloud? Isn’t that the point?”)
Well, that’s something of a myth. Yes, cloud apps keep backup copies, but this is not a robust or reliable backup and restore facility, simply because the data is purged - completely - after a number of days, never to be seen again.
Take the example of Office 365. Nominally, the data is backed up to Microsoft’s Azure servers – but this data is only available from the recovery folder for around 14 days. What if your customer’s data loss or ransomware infection predates that?
And what happens if data is overwritten or deleted in Salesforce due to user error or malicious insider intent, but not noticed until it’s too late?
These are huge operational and compliance issues for cloud apps users – but a great opportunity for you!
You can now deliver cloud-to-cloud backup services – that is, cloud app data backed up to an additional cloud location – to find, restore and export archived data in minutes, recover data from any point in time at any hierarchical level, and manage it all from a simple, intuitive interface (CloudAlly is a good example).
Best of all, with these solutions your customers benefit from an unlimited data retention period – so they never say goodbye to their data (and as you’re the one facilitating the backup, they might never say goodbye to you either!)
Forget silver – there’s pure gold in them thar clouds!